Not St.James in the Bible, the St.James Centre in Edinburgh. We all make mistakes, but if I was responsible for this one I’d be ashamed to show my face in public. It is a St.James Centre sign, not Costa. But didn’t Costa check or approve it before the Centre was allowed to use it? Did the copywriter get it wrong? All these new signs seem to be computer flat screens, so didn’t the person who set up the program notice? Or the person who set up the signs themselves? Or the St.James Centre manager? Whatever happened to Quality Control?
There is another possibility of course – that all these people noticed, and they thought it was right. Like the dentist.