Tag Archives: sainsbury

Don’t you just hate it?

My English Language teachers must be turning in their graves. Bigger than WHAT, Whittle? Better than WHAT? I would be ducking behind my desk to avoid the chalk and the board dusters.

I find this offensive, because the kind of advertising morons who write this stuff are assuming that we too are morons, and that we fall for junk like this. Note that I bought this bag of spinach because I wanted spinach, not because it was bigger and better. Honest. And you need a big bag of spinach, because when it is steamed it reduces to about 1/100 the amount you started with.

I have no doubt that if people are indeed capable of turning in their graves then John Sainsbury will be doing it too.

BUT, are we (we advertising guys) bovvered? Do we look bovvered?

And the spinach…? It’s not that I want muscles like Popeye, it’s just that bed of it goes well under sea bass.

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B&Q: just not good enough, guys!

B and Queue, maybe?

I have spent thousands of pounds in various B&Q shops in the last few years. Now, when I go in to any of my regional stores (there are several), I have no idea whether or not there will be any staff at the checkouts. Today I was forced to take a trolley-load of goodies to the self-checkout, those hateful devices that I have vowed never to use because their sole purpose is to reduce the number of checkout staff and thereby swell profits. They are also hateful because the chance of them working properly (judging by the number of flashing red lights and garbled orders from the machines’ speakers), must be close to zero – as is the customer satisfaction. It’s not that B&Q is short of staff, because if all the checkouts are all closed then chances are you will find them elsewhere in the store in a management huddle, oblivious of the dozen or so customers at the self-checkouts (some with trolleys heaped high) struggling to buy their goods.

Believe me, I am no technophobe (see my other blog posts if you dare). I refuse to use the self-checkouts because I believe that if I have chosen a particular shop then it is not simply because of the reasonable cost and the extensive range of goods, it is also for the standard of service. I do not get any service at all from a machine! All I get is to be told that the item I have just scanned must be put on the scales. Really? Why should I have to lift all the heavy items out of my trolley? And why does it want to weigh a saw? I suppose I should be grateful that it didn’t ask me to count the number of saw teeth. Am I going to read a list of instructions on a screen so I can correct my (more likely the machine’s) little mistake? No bloody way! YOU ARE ABOUT TO TAKE MY MONEY, folks, so do it with a bit more style! Don’t give me pain, because it’s my money and you want it. I am willing to exchange it for goods in your shop, but only if you are nice to me. If not, I will buy my goods elsewhere.

And that is what I shall do, because from now on, Mr B and Mr Q, I shall be frequenting my local Homebase. They may not sell the range of goods you sell, but until you have at least one checkout open at all times I shall simply abandon my trolley-load of stuff in the aisle and go elsewhere – and don’t tell me the self-checkouts are there for my convenience, or they are there to speed-up buying (because judging by the frustrated, embarassed, angry customers I see, that is rubbish). Provided there are no more than about four customers in front of me I am perfectly happy to queue.

If you think this is a one-off, Mr B and Mr Q, then think again. It has been going on for months now, at all stores I visit. I have spoken to other customers and they are really pst off with your system and your closed checkouts.

Am I bovvered about all this*? You bet I am! Ah, you say, but you are only one customer. You might spend thousands of pounds, but we take millions. BUT Mr B and Mr Q, 200 readers read my blog yesterday….

And Tesco and Sainsbury – in case you are listening – don’t bother to encourage your staff beckon me towards those infernal machines in your shops either, because I won’t go. I know what happened to those ancient mariners.

* click here (then go to CT).

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Yet more GREEN fraud!

After my rant about the petrol tanker that bore the words ‘Carbon Neutral Delivery’, I bring you this:

Note the stylised windfarm motifs on the side of the tanker. Does this mean that the firm has developed a way of producing petrol from wind energy? It was filling the tanks at my local supermarket, and it confirms my suspicions that I am indeed living in la-la land.

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